Dr. Barbara Sturm - Operational excellence

For Barbara Sturm Molecular Cosmetics, Yukawa has optimised the company’s operational processes and implemented smart software to automate commercial workflows.
Dr. Barbara Sturm - Operational excellence


Project Spotlight

What level of hiker are you?

Determining what level of hiker you are can be an important tool when planning future hikes. This hiking level guide will help you plan hikes according to different hike ratings set by various websites like All Trails and Modern Hiker. What type of hiker are you – novice, moderate, advanced moderate, expert, or expert backpacker?
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Dr. Barbara Sturm - Operational excellence


Hiking Essentials

Picking the right hiking gear!

The nice thing about beginning hiking is that you don’t really need any special gear, you can probably get away with things you already have.
Let’s start with clothing. A typical mistake hiking beginners make is wearing jeans and regular clothes, which will get heavy and chafe wif they get sweaty or wet.
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Where you go is the key

Understanding your map & timing

To start, print out the hiking guide and map. If it’s raining, throw them in a Zip-Lock bag. Read over the guide, study the map, and have a good idea of what to expect. I like to know what my next landmark is as I hike. For example, I’ll read the guide and know that say, in a mile, I make a right turn at the junction..
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Dr. Barbara Sturm
6 months

The Dr. Barbara Sturm Story

The Dr. Barbara Sturm Brand offers unique, science-based, high-quality skin care products. The brand is a leading beauty innovator with a global distribution approach across multiple channels. Due to the global footprint of the brand and the multichannel nature of the business, a number of technologies needed to be integrated, such as EDI, eCommerce fulfilment, various data warehouses and POS terminals etc.

The brand sells its products globally through a variety of different sales channels including wholesale and eCommerce. Due to its rapid growth, the brand was looking to improve and automate its processes, logistics and fulfilment automation while deploying and integrating multiple frontend and backend business applications.


Yukawa began by analysing the business and order workflow, and subsequently executed a prioritised optimisation plan to prepare the business for scale and growth.


Yukawa then introduced a central integration layer connecting the eCommerce suite, EDI customers and other platforms with its backend and fulfillment centres. The implementation of a central CRM component that combines cross channel customer data and tracking has been a major milestone.

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